careers expo Info for Exhibitors
2012 Exhibitor Packages
2012 Exhibitor Packages and Floor Plans and now available and we are taking bookings!
The Careers Expo: Background Information
The Coca-Cola Careers Expo comprises the widest range of exhibitors of any Careers Expo in New Zealand, consisting of employers, industry, government departments, corporate New Zealand, tertiary providers and training institutes.
The Careers Expo, sponsored by Coca-Cola Amatil (NZ) Ltd, commenced in 1991 in Auckland, 1995 in Wellington, 2000 in Dunedin and 2004 in Christchurch.
Targeting graduates, generation Y, the mature workforce, senior secondary students and school leavers, the Coca-Cola Careers Expo reaches over 50,000 visitors annually. Operating on a national level, these community events present an unequalled opportunity for companies, industry groups, employers, training organisations and many others to promote and brand their company or industry.
The Expo provides organisations the opportunity to connect directly with today’s job-seekers, graduates, and school leavers to provide potential employees with training and study opportunities, career advice and guidance, and employment benefits.
Admission to the Expo is free to all. It is held in premier venues throughout New Zealand.
Key Benefits of the Careers Expo
-
New Zealand’s largest national Careers Expo.
-
Free entry.
-
Support of key partnerships, including Career Services (National), The Mayors Taskforce for Jobs, APN Educational Media, Canterbury Development Corporation, Dunedin City Council.
-
17 years in the marketplace has created a proven track record of connecting with our target markets and delivering results.
-
Hundreds of leading corporate, Government and education exhibitors.
-
Independent careers advice and guidance provided on site by Career Services.
-
Integrated marketing campaign
Integrated Marketing Campaign
The Careers Expo is marketed to both the wider public and secondary schools via a comprehensive mix of media, PR and direct relationships. Promotional marketing programmes tailored to suit the presentation of the event in each region, including:
-
Radio.
-
Newspapers – national and regional.
-
Pre-printed inserts.
-
Outdoor advertising.
-
Publication of a workbook supplied directly to all attending students.
-
A comprehensive PR Campaign.
-
Website promotion.
-
Email marketing to secondary schools.
Marketing campaigns will be directed towards schools as in the past, as well as an increased marketing campaign to the general public.
For more information on the benefits and marketing of the Expo, please contact Mark Gillard.
Careers Expo Audiences
The Coca-Cola Careers Expo reaches over 50,000 + visitors nationwide, annually. The Careers Expo targets the following groups within the New Zealand jobs market:
-
Secondary Students
-
School Leavers and Graduates
-
Generation Y
-
Mature workforce/wider public
Operating on a national level, these free community events present an unequalled opportunity for companies, employers, Industry groups, training organisations and others to communicate directly to tomorrows workforce and prospective employees.
Admission to the Careers Expo is free to all, and is held in premier venues throughout New Zealand.
Primary audience – Sector one
-
Senior secondary school students.
-
Users: Specifically, Years 11-13 (form 5-7).
-
Influencers: Teachers, Careers advisors, Principals, and Parents.
Primary audience – Sector two
-
The emerging and developing workforce.
-
Users: The target age group is adults aged 18 to 45 years.
-
Comprising those seeking professional training, career and personal development and employment opportunities.
Careers Expo Attendance Records
Auckland attracts 18,000 attendees
Wellington attracts 12,000 attendees
Christchurch attracts 14,000 attendees
Dunedin attracts 5,000 attendees
